eLearning Membership
INSTRUCTIONAL ECOSYSTEM
I collaborated with a training organization to design, develop, and deliver an expansive eLearning membership program comprising of 67 multimedia courses focused on advancing adult learners from intermediate to proficient users of Adobe Photoshop and Adobe Elements.
The program operated as a scaleable online learning ecosystem that combined instructional design strategy, multimedia production, and community-based engagement to support over 425 international learners.
PROJECT DETAILS
Roles: Lead Instructional Designer,
Program Director, & LMS AdministratorBrief: Design and direct a five-year eLearning membership program delivering monthly multimedia design courses to adult learners worldwide.
TOOLS
Telestream Screenflow
Adobe: Photoshop, Illustrator, inDesign, Elements.
iWork: Keynote, Pages
WordPress, MemberPress, Mighty Networks
Adobe Connect, GoToMeeting, Crowdcast
Google Analytics, SurveyMonkey
Dropbox, Google Drive
SKILLS
Instructional Systems Design (ISD)
Curriculum Development & Learning Strategy
Multimedia Production & Visual Design
Cognitive Learning Theory Application
Accessibility & Inclusive Design
Leadership & Cross-Functional Collaboration
Data-Driven Program Evaluation
SME & Vendor Management
Course Interface
Recreated course layout mockup in Adobe Photoshop to visually represent the original structure and organization of the training company's learning platform.
Notes & Rationale
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Defined and led the creation of a scalable online learning membership program offering a continuous, five-year learning journey for intermediate to advanced graphic design learners.
The goal was to design an instructional ecosystem that delivered one new course per month, progressively advancing learners’ design, software, and creative problem-solving skills.
Key deliverables included a long-term curriculum framework, 67 multimedia courses, instructor training materials, and a complete learner support system integrated into an online learning platform.
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The learning model was built using a hybrid of Backward Design and the Successive Approximation Model (SAM), ensuring agility in monthly course production while maintaining outcome alignment across the long-term curriculum.
My learner analysis identified three personas — Architects, Explorers, and Inventors — each representing a unique motivation and learning style within the target audience. This insight shaped differentiated pathways and project-based instruction.
Courses were designed with cognitivist and constructivist principles, using scaffolding, chunking, and visual modeling to build deep technical proficiency while fostering creativity and autonomy.
A cohesive was established, balancing consistency and novelty across each monthly release.
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Oversaw full-cycle course production, including scriptwriting, video tutorials, interactive assets, and downloadable materials.
Produced all instructional media using tools such as Telestream ScreenFlow, Adobe Creative Cloud, and iWork Suite, and designed custom handouts and guides for each course.
Recruited and mentored 20 subject matter experts (SMEs) and led an eight-member creative team to produce monthly demo projects and marketing materials.
Transitioned delivery platforms from WordPress (MemberPress) to Mighty Networks to improve user experience, streamline class administration, and expand community-based engagement features.
Artifacts
Marketing materials and a mockup of the course interface representing the cohesive instructional and visual identity developed across the five-year eLearning membership program.
Outcomes
The membership achieved exceptional engagement and long-term learner success, maintaining an 85% retention rate and a 64% course completion rate year over year. Learners demonstrated significant growth in both technical and creative competencies, with over 70% achieving intermediate Photoshop mastery and 21% joining design teams or publishing projects professionally.
The program’s sustained performance reflected the strength of its instructional framework, community model, and visual strategy. This experience solidified my expertise in building large-scale, data-informed learning ecosystems that balance creative flexibility with instructional rigor.