Defined and led the creation of a scalable online learning membership program offering a continuous, five-year learning journey for intermediate to advanced graphic design learners.

The goal was to design an instructional ecosystem that delivered one new course per month, progressively advancing learners’ design, software, and creative problem-solving skills.

Key deliverables included a long-term curriculum framework, 67 multimedia courses, instructor training materials, and a complete learner support system integrated into an online learning platform.

The learning model was built using a hybrid of Backward Design and the Successive Approximation Model (SAM), ensuring agility in monthly course production while maintaining outcome alignment across the long-term curriculum.

My learner analysis identified three personas — Architects, Explorers, and Inventors — each representing a unique motivation and learning style within the target audience. This insight shaped differentiated pathways and project-based instruction.

Courses were designed with cognitivist and constructivist principles, using scaffolding, chunking, and visual modeling to build deep technical proficiency while fostering creativity and autonomy.

A cohesive was established, balancing consistency and novelty across each monthly release.

Oversaw full-cycle course production, including scriptwriting, video tutorials, interactive assets, and downloadable materials.

Produced all instructional media using tools such as Telestream ScreenFlow, Adobe Creative Cloud, and iWork Suite, and designed custom handouts and guides for each course.

Recruited and mentored 20 subject matter experts (SMEs) and led an eight-member creative team to produce monthly demo projects and marketing materials.

Transitioned delivery platforms from WordPress (MemberPress) to Mighty Networks to improve user experience, streamline class administration, and expand community-based engagement features.