Animation & Video Production
MULTIMEDIA DESIGN
As part of my graduate training in Instructional Design, my group was tasked with creating a semester-long class in Canvas, which included a two-minute welcome video.
Unlike typical introduction videos that focus on outlining expectations or previewing content, I believe welcome videos should spark curiosity, build connection, and invite learners into the experience.
After my team agreed that I would lead the visual design, video editing, and post-production for the project, my goal was to design a piece that felt warm, authentic, and visually cohesive: one that introduced the course not only through information, but through tone, personality, and design.
PROJECT DETAILS
Roles: Visual Designer & Video Editor
Brief: Creation of a 2-minute welcome video based on a fictional gardening class for beginners.
TOOLS
Telestream Screenflow
Adobe Photoshop
AI Image Generation
Closed Captioning Tools
SKILLS
Multimedia Design
Video Editing
Instructional Storytelling
Collaboration & Project Leadership
Accessibility & Inclusive Design
Final Project
After receiving the script, 3–5 second AI-animated clips, and voice narration from my team, I assembled the final video by integrating all assets, syncing character movements to narration, applying background audio with ducking, and creating closed captions.
Feedback
Dr. Claudia Arcolin | Executive Director of Teaching and Learning Experiences at UT San Antonio
“This is absolutely fantastic, Tiffany! What an amazing video! You blended together creativity, technical skills, and collaboration. The attention to details is impressive.
And the way your team worked is a model for how design and development teams should collaborate and elevate each other's strengths!”
Notes & Rationale
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Tasked with developing a 2-minute welcome video for a course titled Edible Gardening for Beginners, our team aimed to introduce learners to the course tone, content, and community. The project’s boundaries included creating all original visual and voiceover assets while maintaining consistency with the course’s instructional goals.
Deliverables consisted of a complete animated video, branded class logo, mascot illustration, and cohesive visual system (color palette, typography, and iconography) to be used throughout the course.
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During the design phase, I led the visual identity and animation strategy for the project. Guided by design thinking and multimedia learning principles, the goal was to create a warm, accessible, and memorable visual narrative that encouraged learner connection from the very first interaction.
I established the project’s art direction, developing a playful mascot (Tom the Tomato) using a blend of AI-generated base imagery and manual digital illustration in Photoshop. I refined the color palette, typography, and iconography to evoke approachability, personality, and whimsy, ensuring the visuals aligned with the course’s learning objectives and audience profile.
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Using Telestream Screenflow, I built the full video sequence by synchronizing voiceovers, transitions, and background music to the on-screen visuals. I also implemented audio ducking, captioning, and timed motion cues to align narration with character animation. This process combined creative media production with accessibility standards, ensuring clarity and inclusivity.
The final deliverable included an animated welcome video embedded within the online course in Canvas and supported by branded imagery for use across companion materials.
Artifacts
As the team’s visual design lead, I developed our project’s cohesive aesthetic — from the illustrated mascot and logo to the typography and color system that shaped the final animation’s tone and warmth.
Outcomes
My favorite part of this experience was coordinating and communicating with my team. I have always enjoyed fitting different aspects of the creative process together while leading cross-teams to build a completely brand new, polished project. I think learners today want to immerse themselves into and engage with multimedia so I aim to make those connections visually and emotionally. I think, as a team, we accomplished that goal and I'm proud of the project we created together.
The final video successfully combined visual storytelling and instructional design to create an engaging and welcoming introduction for learners. The project demonstrated the value of collaborative multimedia development, where clear communication and creative coordination produced a cohesive result despite distributed team roles and tools.
Through this process, I strengthened my proficiency in AI-assisted media production, video editing, and accessibility integration, while refining my ability to translate instructional intent into compelling human-centered design.